A UNIQUE APPROACH TO REGULATE PIGMENTATION WITH ELURE. CROMA announces the extension of its cosmetic skincare portfolio with ELURE.


ELURE is a product of Rakuto Bio Technologies Ltd. exclusively distributed by Croma in Europe. Revolutionary range that regulates pigmentation thanks to the natural enzyme extract Melanozyme. ELURE is a revolutionary range that safely and quickly diminishes the appearance of stubborn dark spots, caused by the presence of excess melanin, correcting uneven skin tone to reveal a brighter and more radiant complexion.
ELURE includes a clinically proven range of products formulated to quickly and safely even out and illuminate the complexion. The active ingredient used is a natural enzyme, Melanozyme, which specifically breaks down existing melanin in the upper layers of the skin. ELURE delicately but quickly diminishes the appearance of stubborn brown spots throughout the year.


Clinical studies have shown that when ELURE is used twice a day for 28 days:

  • 82% of subjects demonstrated a significant reduction in their skin discoloration
  • 91% of the subjects showed an overall improvement in overall equity.

Different from other skin lightening solutions, ELURE alternately, reduces excess unwanted pigmentation in the upper layer of the skin without the need to penetrate deep into the body.


ELURE skin lightening technology is based on the unique scientific discovery of a natural substance, Melanozyme, which destroys melanin quickly, gently and clinically proven.


Formulated for all ages and all skin types, the soft and rich composition of ELURE and its active ingredients will reveal more radiant and more even skin.


A skin care routine in any season!


No irritation, allergy or side effect.


  • A unique approach to regulate pigmentation.
  • Fast, effective, safe and clinically proven results.
  • Gently and quickly regulates pigmentation.
  • The complexion appears more unified and more radiant.
  • A skin care routine to apply all year round.


A natural substance: Melanozyme (lignin peroxidase, LIP). Directly and safely destroys melanin. An excellent safety profile.


A unique approach to regulate pigmentation with natural enzyme extract Melanozyme. No hydroquinone, no scrubs. No seasonality. For all phototypes.


  • A revolutionary range of cosmetics that quickly and safely reduce the appearance of dark spots caused by excess melanin.
  • It unifies the complexion to reveal brighter and more radiant skin.
  • With the ELURE range, you have a simple and effective skin care routine thanks to a daily cleanser and day and night creams that help reduce pigment spots and improve complexion.

1 / Advanced facial wash

A rich and creamy cleansing foam that effectively removes excess sebum, impurities and dead skin cells. It prepares the skin for the application of lightening lotion or elure ™ night cream. When used regularly, this foam unifies the complexion.
Main ingredients: Water, Propanediol, Glycerin, Stearic acid, Myristic acid, Potassium hydroxide, Lauric acid. Without perfume. Content: 100 ml

2 / Advanced brightening lotion

This rebalancing and hydrating lotion contains the natural enzyme Melanozyme™ that works to reveal a brighter and more even-toned skin appearance. The dual-chamber formula delivers multi-action effects with the enzyme on the left and the activator on the right of the dispenser. Additional agents help moisturize and replenish the skin to keep it soft and supple.
The ELURE skin brightening solution is free of exfoliants and helps to have a luminous, glowing skin tone all year long. Suitable for all skin types, even the most sensitive. Without perfume. Content: 45 ml

3 / Advanced brightening night cream

The luxurious night cream enriched with Moringa esters, Shea Butter, Squalane and Jojoba for more intense active hydration of the skin. In addition, it also contains trehalose, evodia and grape extract, improving the efficiency of the enzyme extract to provide hydration that gives shine. The skin is not only more luminous, but also radiant.
Main ingredients: Aqua, glycerin, Moringa oil, hydrogenated Moringa esters, Melanozyme ™, jojoba esters, Evodia Rutaecarpa fruit extract, grape juice extract, shea butter. Without perfume. Content: 60 ml.